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4 C’s of diamonds: Clarity grading. By definition the term clarity refers to a diamonds level of imperfections.

The number one question I get, besides “How much is it?” is which of the Four C’s (cut, color, clarity and carat weight) is the most important when buying a ring. I generally like to talk about all four of the diamond quality factors. It helps facilitate questions from the customers that are focused on the true elements of deciding what diamond to choose.