FEATURED PRODUCTS
The Diamond Four C's
How to buy a diamond is far more important than what month of the year. I expect people to be in the market on their schedule, especially for an engagement ring. Here are a few simple ideas to stay on the right path to not only purchase well, but to make it a pleasant and rewarding experience....
4C’s of Diamonds: Carat weight may seem to be the “no brainer” value factor among the 4C’s. However, by taking a closer look, we learn the weight of each diamond is closely related to the quality of the cut.
4 C’s of diamonds. Why not make it 5 C’s? Cost is a factor, so we bring it into the conversation right away. Not in the usual way of discounts or sales talk, but as part of our presentation of facts.
