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How to buy a diamond is far more important than what month of the year. I expect people to be in the market on their schedule, especially for an engagement ring. Here are a few simple ideas to stay on the right path to not only purchase well, but to make it a pleasant and rewarding experience.

4 C’s of diamonds. Why not make it 5 C’s? Cost is a factor, so we bring it into the conversation right away. Not in the usual way of discounts or sales talk, but as part of our presentation of facts.

4 C’s of diamonds: Clarity grading. By definition the term clarity refers to a diamonds level of imperfections.