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4 C’s of diamonds. Why not make it 5 C’s? Cost is a factor, so we bring it into the conversation right away. Not in the usual way of discounts or sales talk, but as part of our presentation of facts.

4 C’s of diamonds: Clarity grading. By definition the term clarity refers to a diamonds level of imperfections.

Aquamarine is the modern March birthstone. Aquamarine stones are the blue members of the mineral beryl, which the green varieties are known as emeralds.

The number one question I get, besides “How much is it?” is which of the Four C’s (cut, color, clarity and carat weight) is the most important when buying a ring. I generally like to talk about all four of the diamond quality factors. It helps facilitate questions from the customers that are focused on the true elements of deciding what diamond to choose.

Were born in January? If so, garnet is your birthstone. Take a whirlwind tour of January’s birthstone and its fascinating palette of colors from greens, oranges, pinkish oranges and deeply saturated purplish reds.

While most months are represented by only one gemstone, individuals born in November can choose from either topaz or citrine. These two sunny gemstones are both known for their calming energies and bringing warmth and fortune to those who wear them.