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How to buy a diamond is far more important than what month of the year. I expect people to be in the market on their schedule, especially for an engagement ring. Here are a few simple ideas to stay on the right path to not only purchase well, but to make it a pleasant and rewarding experience.

The number one question I get, besides “How much is it?” is which of the Four C’s (cut, color, clarity and carat weight) is the most important when buying a ring. I generally like to talk about all four of the diamond quality factors. It helps facilitate questions from the customers that are focused on the true elements of deciding what diamond to choose.